The simple use of computer graphics coupled with a flashback to an early anti-pill p.s.a. from the 80’s simply makes me smile.
The inspiration? Busta Rhymes might think so (check the chorus).
From surf/skate brand Osiris and Consolidated Skateboards comes The Drunk. A clever play and obvious jab at Nike’s iconic shoe, The Dunk.
From the sneakerfiles.com:
“The Drunk, a thinly veiled comedic wordplay on a popular shoe style from one of the large sporting goods companies, bears a signature banana logo on the side of each shoe. It was created as a playful knock on the large sporting goods brands that are now making a strong push to take a share of the market in the action sports industry. The shoes are going to be sold only at core skate and surf shops in support of the Don’t Do It campaign, a movement that seeks to put the power back into the hands of those companies that built the action sports industry.”
The shoe looks rad and the Don’t Do It Campaign sounds even better. Join the Don’t Do It Army to help put the power back into the hands (and feet) of the creators of their communities. Downloadable stencils, sticker designs, and other propaganda on the Don’t Do It website at: http://www.dontdoitarmy.com/.
Does this mean I should be getting rid of my Futura Dunks (which look to be the impetus for the above Drunks)?
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