The Fun Theory in a Trash Can
Oh those silly Swedes, first with their physically active piano stairs and now their encouraging sound effect receptacles. When will they learn that the rest of the world doesn’t care about their little Fun Theory? Not to be discouraged, Volkswagen states their case with how throwing away trash can be fun: “To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.”
From the people who call trash/garbage “rubbish”, ad agency DDB and Volkswagen:
“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory”
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Tags: clever, DDB, experiment, garbage, music, rubbish, The fun theory, trash, video, viral, Volkswagen
October 20th, 2009 at 4:08 am
[…] are still trying to make being a responsible human being fun for some reason. First there was the trash can which enticed you to throw your crap away with sound effects straight from a Wile E. Coyot…. Then came the piano stairs that actually helped people become more physically active. Now […]