No Quarters Necessary at the Bottle Bank Arcade
Tuesday, October 20th, 2009Those Fun Theory loving Swedes are still trying to make being a responsible human being fun for some reason. First there was the trash can which enticed you to throw your crap away with sound effects straight from a Wile E. Coyote cartoon. Then came the piano stairs that actually helped people be more physically active. Now here’s the bottle bank arcade which somehow makes recycling fun. Throwing away trash, being physically active, and now recycling? Crazy concepts like these would never fly in America.
From the people who think “arcade games” can be used for good, ad agency DDB and Volkswagen:
“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory”
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