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And you should be too. From his fine art to his commercial work to his movie titles to his thoughts and personality in our film Beautiful Losers, Geoff McFetridge’s style is elegantly simple and easily understood. Fortunately for us, Geoff’s latest stylings in the name of a good cause make it on to a t-shirt and tote bag with proceeds donated to the Library Foundation of Los Angeles in conjunction with the good people at Part of it. Be sure to check out other artists involved and their causes at Partofit.org.

And just who is Part of it? Read on readers:

“Founded in 2007 by Christopher and Kathleen Sleboda, Part of It works with artists to create products for causes they are passionate about. Sales from products benefit charities chosen by the artists.

Part of It stems from our belief that artists (and conscientious consumers) can make a positive difference in the world by supporting causes close to their heart. Expressions of protest, simple declarations, moving graphics that encourage conversation and dialogue—there are many ways to enter into and encourage civic discourse. We believe activism can be fun, personal, beautiful and engaging; we can all play a part in making a better world for ourselves, for our communities, and for future generations.”

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Creatively collaborative artist based T-shirt designers 2K by Gingham has teamed up with the equally imaginative New Image Art on Santa Monica for 2THEWALL, a “showcase the work of 40 artists from the t-shirt line for their premiere US Exhibition and Pop-Up Shop.” Featuring works by Barry McGee, Clare Rojas, Albert Reyes, David Shrigley, Kime Buzzelli, Michael Leon and Frohawk Two-Feathers among many more.

More info from New Image Art here.

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Following yesterday’s post on his big brother’s latest Wild Things trailer, globe trotting DJ Squeak E. Clean makes a quick pit stop home as the N.A.S.A. crew lands in L.A. tomorrow night with DJ Zegon, Fatlip (The Pharcyde) and some very special guests. The Intergalactic Circus will be celebrating their album’s (The Spirit of Apollo) triumphant on-going world tour and rocking The El Rey on Wilshire all night long.

Also you can grab your N.A.S.A. gear at the online shop right here, including their t-shirt rendition of Tribe’s Midnight Marauders classic cover which features all the artists featured on The Spirit of Apollo. Here’s me flaunting mine with N.A.S.A. guest star the RZA at the Rock the Bells show last weekend!

And in other N.A.S.A. related news:

• N.A.S.A. asks “Wachadoin?”

• A Date with the Date Farmers, Logan and N.A.S.A.

• THIS WEEKEND: N.A.S.A. vs. Japan, Milk Photography, 1000 Days, The Red Balloon Scores, To Catch a Dazed and Confused Thief

• Get Lifted With “Gifted” from N.A.S.A.

• More Music Videos From the World of N.A.S.A.

• UPDATE: N.A.S.A. Takes Off

• N.A.S.A. Cover Coverage

• N.A.S.A. Trailer Now Clear to Launch

• Wachadoin? A Victory Lap

• N.A.S.A. Launches “Money”

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I love fake things. Or rather things that are known to be fakes but are cleverly created with the intent to to look as if they could actually exist (fake foods in display windows being one of my all time faux faves). Why the fondness for the fakeness? I’m not really sure. But when it’s done right, I think the answer lies somewhere between the sarcasm, the irony, the artistry and the chance to have a laugh at the gullible. That and the fact that this is a fake website. Here’s a look at some high quality genuine fakes I’ve seen recently:

• This is a series of fake stylized 60’s paperback movie novelizations of contemporary films created by a graphic designer named Spacesick. Really well done and humorous to boot. Click here or the book below to see the entire set including one of Ghostbusters-”Now a major motion picture starring Ernie Hudson”.

• Fake t-shirts are common forms of sarcastic fashion fakery, from the pioneering tuxedo tee and it’s cousin of the ruffled variety, the classic skeleton and it’s opposite bodybuilder/bikini tees, the gold chain, Star Wars of course, Michael Jackson’s “Beat It” jacket, and even homages of shirts worn in cult movies. But two recent additions from opposite ends of the spectrum that have caught my eye are the glow-in-the-dark Venkman Ghostbusters tee and Tobin Yelland’s much more subtle and ironic camera tee designed for Keep.

• And finally, fakeness oftentimes comes pre=packaged with a substantial message. In the vain of Banksy’s Village Pet Store and Charcoal Grill storefront in Greenwich Village NY last year, “the Surfrider Foundation joined forces with Saatchi & Saatchi LA to sponsor the aptly titled Catch of the Day guerrilla ad campaign. Trash was collected from beaches across the US, then sorted, packaged like seafood, and strategically placed around local farmers’ markets. Directly targeting seafood consumers, this creative campaign draws attention to the gross debris littering our oceans and highlights how this pollution affects the consumer directly through the food they eat.” (via the Provisions Learning Project) Click here or the delicious looking condoms below to see more fresh catches of the day as well as a trashy surf video. Mmmm…fake seafood….

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